ITSS (TEMENOS)
Digital Transformation of a Global Banking Software Integrator
01
Background Information
ITSS, a leader in banking software integration, has expanded its reach over the past two dynamic decades, delivering exceptional services to banks across 23 countries. As a certified multi-regional partner of Temenos, ITSS plays a pivotal role in the industry. Despite this strong market presence, their digital footprint required enhancement to reflect their real-world impact accurately. Our role was to elevate ITSS's social media presence over a two-year collaboration.
02
What We Did For Them
Social Media Strategy
Content Production
Digital Rebranding
Visual Design Strategy
Employer Branding
Advertising Campaigns
03
Challenges
enhancing digital presence
ITSS needed to create a compelling digital presence that could address the needs and challenges of their current and potential clients across a vast global network.
Establishing thought leadership
Elevating ITSS's social channels to convey thought leadership while positioning the brand as an aspirational entity for top industry talent.
engaging diverse audiences
Developing a strategy that effectively engaged both ITSS's global clientele and its diverse, cross-continental employee base.
alignment with business objectives
Ensuring social media initiatives were in harmony with ITSS's overarching brand and sales goals.
maximizing event visibility
b2B marketing Complexities
Addressing the unique challenges of B2B marketing, which required sophisticated strategies to engage a professional audience and drive business growth.
04
Insights
Tailored Social Media Content
Crafting content that addressed the specific concerns and interests of ITSS’s varied audience, ensuring relevance and engagement.
Unique Brand Voice
Developing a distinctive brand design language and tone of voice to foster greater engagement and interaction on social channels.
Interactive Formats
Implementing interactive post formats, such as polls and dynamic visuals, to boost audience participation and retention.
Integrated Campaigns
Creating campaigns that aligned with ITSS’s business goals, reinforcing its leadership position within the industry.
Employee Engagement
Utilizing social media to connect with ITSS’s diverse employee base, promoting a culture of teamwork and fair workplace practices.
Thought Leadership Positioning
Highlighting ITSS as an industry thought leader by sharing expert insights, current industry trends, and innovative solutions.
Localized Content Strategy
Adapting content to resonate with different regional audiences, considering cultural and market-specific nuances.
Data-Driven Refinements
Employing analytics to monitor engagement, measure the effectiveness of campaigns, and refine strategies based on performance metrics.
05
Strategies
Strategy 1
Strategy 2
Strategy 3
Strategy 4
Strategy 5
Digitally Yours Campaign
In anticipation of TCF 2024, a premier event in the banking industry, ITSS aimed to reposition itself as the leading partner for banks looking to innovate in the digital banking space. Our task was to create scalable and compelling messaging that ITSS could leverage both in the lead-up to and during TCF 2024.
Campaign Messaging
Option 1: Digitally Yours
Thought Process: From Banking as a Service (BaaS) to Buy Now, Pay Later (BNPL) and now embedded finance, the expansion of banking frontiers is an exciting phenomenon. However, this rapid evolution can overwhelm banks without the right guidance in strategy and technology. Without a reliable partner, opportunities can quickly turn into challenges. ITSS Global positions itself as the dependable partner for banks navigating the digital landscape.
Message: "Digitally Yours" - Your partner-in-growth for everything digital in banking.
Option 2: Build Your Digital Life
Thought Process: Whether a traditional legacy bank or an emerging Neobank, banks of all sizes and customer profiles need to innovate to meet new regulations and customer expectations. In this ever-changing landscape, the only viable long-term solution is to ‘go digital’. ITSS helps banks reincarnate themselves by digitizing various aspects of banking, from reporting and operations to customer experiences and infrastructure.
Message: “Build Your Digital Life” - Reimagine a new digified life for your bank with ITSS.
Option 3: Build Your Digital Life
Thought Process: In a competitive landscape where lines are fast-blurring, financial and non-financial entities compete for equal market share. It is no longer just traditional institutions who have a stake in the game. Banks must onboard their solutions to the digital landscape swiftly to challenge other entities and win over customers. With its time-tested expertise, ITSS enables banks to achieve this and go to market quicker.
Message: “Digify Your Bank” - Your digital-first transformation, championed by ITSS.
Content Executions
Why DIGIFY Your Bank?: Highlight the advantages of digital transformation, including improved customer experiences, streamlined operations, enhanced fraud and financial crime management, and new revenue opportunities.
DIGIFIED with ITSS: Share success stories where ITSS implemented digital-first solutions. Structure these stories to include the bank, the solution provided, highlights from the implementation, and testimonials from the bank’s SPOC.
Digitally Yours for.../ Start Your Digital Life for...: Introduce the suite of digital banking services offered by ITSS, showcasing the expertise of ITSS specialists. For example, "Digitally Yours for Humanized Banking Experiences" could focus on capabilities like conversational banking.
Your DIGIFY Meter: Provide a region-specific look at customer expectations in digital banking, reflecting ITSS’s global-local (glocal) partner positioning. This content bucket aims to offer an overview of:
Digital banking hygiene
Customer expectations
Scope for growth (e.g., trends to pursue or prioritize)
This multi-faceted strategy aimed to position ITSS as the go-to partner for banks looking to thrive in the digital age, ensuring their message was both compelling and scalable across various platforms and audience segments.
